I've worked with GelaSkins for many years now, contributing original artwork to their gallery of accessories (skins and cases for phones, tablets, laptops, etc). Occasionally, I also help them out with brand and marketing. I conceptualized the following series of ads as part of an integrated campaign, for which I wrote all copy and performed all design / image editing.
The first campaign focused on their line of phone cases, featuring some of my own artwork available in their store. The concept was to create immersive stories and environments tailored to each artwork, underscoring the transformative power of a GelaSkins phone case.
The second campaign focused on other artists' work, this time in the form of laptop skins. The same strategy applied, in which each artwork was accessorized with a custom, visual story to engage people's attention and imagination.
To celebrate the rollout of the campaign, I created these short video promotions.